Description
This is a group work project done with my group member Summer and me. Task gave by our lecturer Mr. Eric Leong for our subject special element 2. We were given an opportunity to design a pop-up store that will be presented and showcase during October at The One Academy's Gallery.
Our pop-up stores had collaborated with Sony Ericson and Reebok to showcase their product Xperia - Sony Ericson and also Reebok's Zig Tech.
The concept we pick for the two collaboration brands Sony Ericson and Reebok is Evolution Genetic. We came up with the concept because both brands are not only one of the longest sustaining brands that appeals to both young and old but also for the fact that it is capable of going through the test of time just like genetics.
Style- Fusion ( The combination of funky futuristic and contemporary ).
© All Rights Reserved by Samantha Hong 2015
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